About the campaign

Positioning wines from Spain and Portugal around the idea of celebration brings an authentic and distinctive value.

In both countries, celebrating is part of a deeply rooted lifestyle: sharing, enjoying, and toasting are natural gestures that reflect an open, warm, and passionate culture.

At the same time, winemaking is an expression of respect for the land, tradition, and quality. Every bottle contains the essence of a territory where the sun, biodiversity, and the character of its people translate into vibrant, honest wines full of personality.

Bringing together celebration and the concept of diversity multiplies their strength.

Spain and Portugal offer an immense range of varieties, styles, and appellations that adapt to any person, moment, or occasion.

There is a wine for every taste and always a reason to raise a glass.

A positive, vibrant, and straightforward concept that captures the essence of Southern Europe.

Celebrate the Diversity is a European campaign created to promote the richness, authenticity and quality of wines from Spain and Portugal under the European PDO and PGI quality schemes.
Co-funded by the European Union and developed by OIVE and ViniPortugal, the campaign aims to increase awareness of European quality wines among professionals and consumers in the United Kingdom, Switzerland and Norway.

Spain and Portugal together represent one of the world’s most diverse wine cultures, with unique wine regions, native grape varieties and centuries of tradition. Through events, tastings, study trips and digital experiences, the campaign showcases the connection between wine, origin, gastronomy and lifestyle. 

At the same time, the programme promotes the values behind the European production model:

  1. Quality
  2. Traceability
  3. Sustainability
  4. Authenticity
  5. Responsible consumption

Celebrate the Diversity invites consumers and professionals to discover a world of flavours, traditions and stories shaped by Europe’s wine heritage.